Brand Identity & Strategy · San Antonio, TX Tu MARCA

¿Estás listo para dejar Tu Marka? Are you ready to leave your mark?

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The Designer
Austin Hedrick
Brand Identity Designer & Strategist
Bilingual Implementation
San Antonio Based
Full Identity Systems
Logo · Voice · Strategy

Most designers make logos. TuMarca builds identities. There's a difference — and your customers will feel it before they can name it.

Every business already has a personality. A story. A mark worth leaving. The work isn't invention — it's excavation. We find what's already true about your brand and make it impossible to ignore.

"We don't build your brand from scratch. We unbox what was already there — and give it a voice your city can hear in both languages."

Based in San Antonio. Bilingual by design — not as a courtesy, but as a deliverable. In one of the most bilingual cities in the country, your brand should sound native in both languages. TuMarca makes that happen.

The Story

Every business starts somewhere. Marko shows up and makes the difference.

Leo's Lemonade Stand The comic strip — add your image here once uploaded to your hosting platform.
Replace this div with: <img src="comic.webp" alt="Leo's Lemonade Stand — TuMarca brand comic" style="width:100%; border-radius:6px;">
The Work

Every business below is a world built from scratch — complete with identity, voice, and bilingual presence. None of them exist. All of them could be yours.

CROCS · Footwear Add crocs.png
Crocs Retail · Footwear
LAS MÁSCARAS · Masks Add raccoon.png
Las Máscaras del Mapache Retail · Artisan Masks
LA MOUFFETTE · Perfume Add skunk.png
La Mouffette Luxury · Perfumerie
CHAMEL-OUFLAGE · Tactical Add chameleon.png
Chamel-ouflage Retail · Tactical Gear
WILD DOG · Tattoo Add tattoo.png
Wild Dog Tattoo Parlor Service · Body Art
FLAMBOYANT FITNESS · Gym Add gym.png
Flamboyant Fitness Service · Fitness Studio
What You Actually Receive

A real Tier 3 brand identity package — built for a business that doesn't exist yet. Imagine what we'll do with yours.

Flamboyant
Fitness
Tu Identidad — Tier 3
Brand Palette
#F2A7C3
#FEFCFD
#C9933A
#0D0C0C
Brand Voice
Fun · Flamboyant · Fruitful
Never cramped, stagnant, or pedestrian.
Slogan System
Strength Looks Different On Everyone.
No Gray Walls. No Gray Days.
La fuerza se ve diferente en todos.
Entrena fuerte. Vive más fuerte.
Package Deliverables
3 Logo Variations
Full File Package
Color Palette + Hex Codes
Typography Guide
Bilingual Slogan System
Signage Map
Business Card Design
5 Canva Templates
Stationery Suite
30-Day Email Support
Packages

Three tiers. One standard. Your brand done right.

Tier 1 La Semilla The Seed $500 Standard Rate: $800
  • Logo — 1 concept, 2 revisions
  • 3 file formats (PNG, JPG, PDF)
  • Brand color palette + hex codes
  • Bilingual slogan (1 language pair)
Tier 3 Tu Identidad Your Identity $3,000 Standard Rate: $5,000
  • Everything in La Marca
  • 3 logo variations (primary, horizontal, icon)
  • Full stationery suite
  • 5 branded Canva social media templates
  • Complete bilingual slogan system
  • 30-day email support after delivery

Currently offering Introductory Rates to select San Antonio businesses. — Inquire directly.

Get Started
Let's Build
Your
Brand.

Every brand starts with a conversation. Tell us who you are, what you're building, and where you want to go. The rest is TuMarca's job.

"Your brand is already inside you. Every business has a personality, a story, and a mark worth leaving. TuMarca just makes it visible."

— Marko · TuMarca Mascot
Proudly based in San Antonio, Texas · Bilingual by design